“A diamond costs less than a shrink.” Pierre Megé
Buying a diamond for the first time
- GIA is the gold standard for diamond grading. Make sure your diamond has a GIA certificate.
- A round diamond is much more expensive than a fancy-shaped stone.
- The same carat weight does not translate into identical size, particularly with fancy shapes and antique cuts.
- Different websites list the same diamonds. Even if the stone is not found in the search, it is available at any jeweler.
- Antique cushions and Asschers cost approximately 10% more than modified cushions or square emeralds. They are rarer, cost more to cut, and more beautiful.
- Within the same budget, we recommend getting a smaller but higher-grade diamond.
- Stones with GIA I-J-K color might benefit from strong blue fluorescence as long as it does not make them look milky or hazy.
- Faint fluorescence has zero effect on the stone appearance and value, the same as the stones with none.
- Only a round brilliant cut has a grade. Fancy shapes are not graded for cut by GIA.
- “Ideal cut” is not an official grade. All stones with GIA ExExEx grade (excellent cut, polish, and symmetry) are ideal-cut diamonds.
- Some round diamonds are identified as “super ideal” or “Hearts and Arrow.” They are premium cuts with a narrow range of specs. Claims about their superiority are greatly exaggerated.
- A diamond is a three-dimensional object – using gizmos like IdealScope, or ASET cone will not paint the complete picture of the diamond’s actual appearance.
- “Light performance” is a sales lingo aimed at confusing a client. All GIA Triple-X diamonds have exceptional brilliance and fire.
- So-called “independent” diamond bloggers and “consumer advisors” get a kick-back bonus when they refer an unsuspecting client to their master. Web forums such as the infamous “Pricescope” are controlled by a few dealers using it to generate business under the guise of “free” consumer exchange.
- Any diamond appears larger when mounted than when it is loose.
- A diamond is only as good as the ring holding it.
- A diamond loses as much as 2-3 color grades when it is dirty.
- It takes a big man to buy a big diamond; It takes a smart man to buy a good one.
The diamonds you see online are listings pulled from the international exchange accessible to trade members. No matter which website you browse, you are looking at the same stones.
Most diamonds are not owned by the companies that sell them. Even large corporations like BlueNile or James Allen are resellers, and they do not own any diamonds. These stones are “virtual” diamonds, sourced by jewelers from diamond cutters.
Most jewelers make it no secret that the stone does not belong to them. They call these diamonds “virtual” as opposed to diamonds they own, which, in turn, can be sourced by other jewelers. Jewelers hesitate to admit that the diamond is sourced elsewhere.
Claiming they own the stone discourages consumers from asking another jeweler for the same stone. Most jewelers are willing to match the lowest advertised price, except for fake prices offered by bait-and-switch bottom feeders. Please email us the list of these shameful companies.
A predatory consumer disregarding the time spent researching, locating, and presenting the stone and willing to buy elsewhere for a penny less is a jeweler’s worst nightmare. Once the diamond is put on hold by a jeweler, it is temporarily unavailable and sometimes invisible to others.
Jewelers and diamond resellers use different techniques to throw-off comparison shopping: Giant corporations – Tiffany, for example – issue their own certificates for diamonds with existing GIA certificates. This makes it harder for a jeweler to locate the stone using the 4 Cs instead of a certificate number.
Large online retailers have the leverage to bully producers into obscuring the diamond’s information. Certificate numbers, stone measurements, or listing prices, are modified to throw off the competition.
Sometimes GIA certificates are substituted with inferior AGS certificates to give the stone an aura of exclusivity.
The AGS grade is routinely higher than the original GIA grade, so the stone is difficult to locate. Avoid any dealer offering AGS- or EGL- certified stones.
As a consumer, you want to avoid calling multiple jewelers about the same diamond. Doing so might reduce your chances of getting a better deal. The cutter knows that someone is interested in the stone when several jewelers inquire about the same stone and are less inclined to lower the price. The first jeweler who gets the call will try to get the stone off the market before other jewelers can inquire about it.
Spend less on a perfect diamond by buying direct.
By enlisting us as your agent, you will pay the lowest price for any diamond, guaranteed.
The diamond prices are public, the margins are small, and the GIA certificate guarantees the stone’s authenticity and quality. Yes, the websites of mass resellers such as BlueNile and James Allen are more user-friendly. But we will sell you the same stone at a lower price. So shop anywhere, buy from us.
The advantages of buying from Leon Mege include a seamless and consumer-friendly workflow that combines a world-class Leon Mege ring and a diamond of uncompromising quality. We will make sure that your choice of a diamond is fully compatible with the ring style and vice versa. In addition, you will save on the setting’s cost, which can be lowered by as much as 20%.
Other perks are free shipping, expedited completion, and unlimited consultation with Leon Mege. The safety of a diamond supplied by us while it is being set is our responsibility. Our Jewelers Block insurance policy also covers the diamond against the slight chance of inadvertent damage during the setting.
We sell only GIA-certified stones because GIA is an internationally recognized gold standard in diamond grading. Each GIA-graded stone has a unique certificate number. If we know the certificate number, we can locate the stone and sell it to you. If we cannot locate the stone, we will offer a stone with identical specs. There are several reasons why the stone might not be available, often because you expressed interest in this stone with one or multiple jewelers.
A vendor can temporarily lock the stone out of the market to prevent a competitor from selling it. We would have to wait until the stone is released back to circulation. We prefer to buy diamonds only from vetted, established suppliers. Each cutter has a specialty. For example, those cutters specializing in cushions do not cut exceptional rounds, and neither cut emeralds worth buying. It is always better to find a stone from those who specialize in the cut you are interested in, and you need our help to find these stones.
But if you already know what stone you want and are not interested in our opinion, we will oblige and get the stone you want.