“A diamond costs less than a shrink.” Pierre Megé
There are many reasons to enlist us as your diamond source:
- Pay the lowest price for any diamond, guaranteed.
- We can sell the same exact stone at a lower price. So shop anywhere, buy from us! The diamond prices are easily compared online. Each diamond can be traced by its unique GIA certificate, guaranteeing its authenticity and quality. We can locate the stone by its certificate number and sell it at a significant discount or suggest a better stone.
- We offer a seamless, consumer-friendly workflow that combines world-class craftsmanship with a diamond of uncompromising quality and ensures that the diamond is fully compatible with the ring style and vice versa.
- We can find a way for you to save on the setting’s cost, which can be lowered by as much as twenty percent.
- Enjoy exclusive perks such as free shipping, expedited completion, and unlimited consultations. The safety of a diamond supplied by us while it is being set is our responsibility. Our Jewelers Block insurance policy covers the diamond against the minuscule chance of accidental damage during the setting.
- We sell only GIA-certified stones because GIA is an internationally recognized gold standard in diamond grading.
- We buy diamonds only from vetted, well-established suppliers that sell ethically sourced diamonds and strictly adhere to Kimberly guidelines.
We use exclusively premium (F-G/VS+) ideal-cut natural diamonds with no fluorescence in our pave.
All diamonds under 2.0 mm in diameter, called a melee, are carefully selected to be:
- Ideal cuts
- Uniform in proportion
- Color F-G or higher
- Clarity VS or higher
Our price estimates are based on a premium grade of ideal-cut 57-facet natural diamonds. The smallest size of melee available, although rarely used, is 0.4 mm in diameter – smaller than a grain of the finest sand.
The diamonds you see online are listings pulled from the international exchange accessible to trade members. No matter which website you browse, you look at the same stones.
Most diamonds are not owned by the companies that sell them. Large corporations like BlueNile or James Allen are resellers and do not own diamonds. These stones are “virtual” diamonds sourced by jewelers from diamond cutters.
Most jewelers make it no secret that the stone does not belong to them. They call these diamonds “virtual” instead of diamonds they own, which, in turn, can be sourced by other jewelers. Jewelers hesitate to admit that the diamond is sourced elsewhere.
Claiming they own the stone discourages consumers from asking another jeweler for the same stone. Most jewelers are willing to match the lowest advertised price, except for fake prices offered by bait-and-switch bottom feeders. Please email us the list of these shameful companies.
A jeweler’s worst nightmare is a predatory consumer taking advantage of the efforts of finding the perfect stone but buying from a competitor. To protect a sale, jewelers often ask a supplier to de-list the stone from the market.
Once a diamond is on hold, it temporarily becomes unavailable to other jewelers.
Jewelers and diamond resellers use different techniques to throw off comparison shopping: corporations such as Tiffany’s throw away GIA certificates and issue a proprietary version. This practice makes it harder for a jeweler to locate the stone using the 4 Cs instead of a certificate number.
Large online retailers have the leverage to bully producers into obscuring the diamond’s information. Certificate numbers, stone measurements, or listing prices are modified to throw off the competition.
Sometimes GIA certificates are substituted with inferior AGS certificates to give the stone an aura of exclusivity.
The AGS grade is routinely higher than the original GIA grade, so the stone is difficult to locate. Avoid any dealer offering AGS- or EGL- certified stones.
As a consumer, you want to avoid calling multiple jewelers about the same diamond. Doing so might reduce your chances of getting a better deal. The cutter knows that someone is interested in the stone when several jewelers inquire about the same stone and are less inclined to lower the price. The first jeweler who gets the call will try to get the stone off the market before other jewelers can inquire about it.